Milena Nikolic

For the last twenty years, digital marketing has been organised around a fairly simple idea: either people know what they want, or they do not. If the…

AI systems are compressing brands into summaries. That sounds efficient. Helpful, even. But I think it hides one of the biggest strategic risks of th…

A recent article about The Economist caught my attention. The publisher is experimenting with new ways of structuring content so it can be read more…

A lot of the current conversation around AI seems to assume that the ideal end state is full automation. The interface disappears, agents take over, a…

For the last few years, most AI-native products have been described as having a great user experience if they did one thing well: use generative AI t…